aiprice vs Catalog Machine: which one fits a wholesale price list?
Both tools turn a spreadsheet of products into an online catalog buyers can order from. The difference is who does the work: with Catalog Machine you build and design the catalog yourself; with aiprice you send the price list you already have and get a finished catalog with a cart within one working day.
The short answer
- Choose Catalog Machine if you want to design catalogs yourself, need printable PDF catalogs and line sheets, or sell through Shopify, WooCommerce or Etsy and want to pull products from there.
- Choose aiprice if your products live in an Excel price list (often with photos pasted into cells), you sell wholesale with case packs, minimum orders and customer-specific prices, and you would rather not spend evenings setting up a catalog.
Side by side
| aiprice | Catalog Machine | |
|---|---|---|
| How you start | Send your Excel file as it is — we build the catalog for you within 1 working day | Import Excel/CSV or connect a store, then design the catalog yourself |
| Photos inside Excel cells | Extracted and matched to products automatically | Usually added via image links or upload |
| Wholesale rules in the cart | Case packs, minimum order, volume price tiers | Order form with quantities |
| Customer-specific prices | Yes — each buyer can see their own discount | — |
| Orders arrive as | A spreadsheet in your inbox, ready for your accounting software | An order submission to you |
| Price updates | Replace the file — the same link shows new prices to everyone | Re-import and republish |
| Printable PDF catalogs | Price list download for buyers | ✅ A core strength, with a large template gallery |
| Store integrations | Not needed — works from your price list | ✅ Shopify, WooCommerce, Etsy |
| Field sales reps | Rep accounts: daily route, orders in two taps | — |
| Free trial | First catalog free for 30 days, no card | 15 days |
| Entry price | $19/month for up to 300 items · $39 up to 1,500 · $69 up to 10,000 | From $19/month for 100 items (Lite); higher plans for more items |
| Commission on orders | 0% — unlimited customers and orders | — |
Competitor details are taken from their public website and listings in September 2026 and may change — check their current pricing page before deciding. A dash means we could not confirm the feature publicly.
Where Catalog Machine is the better choice
If a designed, printable catalog is the main deliverable — for trade shows, sales meetings or seasonal lookbooks — Catalog Machine's template gallery and PDF output are built exactly for that. It is also convenient if your product data already sits in an online store and you want the catalog to follow it.
Where aiprice is the better choice
Most small wholesalers we talk to don't need a designed brochure. They need buyers to stop phoning in orders and retyping quantities from a spreadsheet. aiprice starts from that spreadsheet: the file you already send out becomes a link where buyers see photos, their own prices and stock, fill a cart that respects your case packs and minimum order, and send the order. You get it as a table, not as a chat message. There is nothing to design and nothing to learn — which is why we build the first catalog for you.
Open the demo catalog →
FAQ
Can I move from Catalog Machine to aiprice?
Yes. Export your products to Excel or CSV and send the file — photos in cells or image links both work. We build the catalog and you compare side by side during the free month.
Does aiprice make PDF catalogs?
Buyers can download your current price list from the catalog. If a designed PDF brochure is your main need, a design-first tool will suit you better.
Is aiprice only for Ukrainian companies?
No. Catalogs work in English and Spanish, prices can be shown in any currency, and orders arrive by email wherever you are.
Read next: Best wholesale catalog & ordering software (2026) · Free wholesale price list template · Excel price list to online catalog: 3 ways